SHRED THE LOVE™ BOARD-A-THON AND FUNDRAISING WINTER SERIES
Front page: Shred the Love is a way of being – healthy, active, sustainable and aware. Since 1998, B4BC has been hosting grassroots events in partnership with local mountains as a platform to promote healthy, active, and sustainable living. In 2011, B4BC created the Shred the Love campaign to elevate awareness of our Winter Board-a-thon Series and encourage nationwide participation in the program through online and on-mountain activities. In 2012, the campaign received a nomination for the Most Creative Fundraiser by the Stay Classy Awards!