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Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention, sustainability, and support programs.
B4BC Believes In:
• The power of education to inspire + impact positive and sustainable lifestyle changes
• The long-term benefits of healthy, active and sustainable pursuits for individuals + communities as a whole
• Supporting young women + those affected by breast cancer
• Strength in unity + building, connecting and supporting communities
• Ultimately celebrating life at every turn, both on and off a board!
B4BC aims to eliminate breast cancer deaths in present and future generations by arming young people with the tools necessary to reduce their risks and lead longer, healthier, and more sustainable lives.
We’re on the road nearly 10 months out of the year at various surf, skate and snow events, mountain resorts, music festivals, colleges, and more with the simple message that Early Detection + Healthy, Active Lifestyle = Best Prevention.
Our booth provides one-on-one peer education and preventative information to hundreds of thousands of young people. Through the use of jelly breast molds, people of all ages are encouraged to learn how to do breast self-exams and discover what a potentially cancerous lump feels like. We also hope to inspire with our preventive information and suggestions for 8 Steps to Stomp Cancer.
Boarding for Breast Cancer (B4BC) was founded in 1996 with the goal of making breast cancer awareness and breast health a topic of conversation among young people because, in fact, young women and men are not immune from the disease.
The inspiration for B4BC was a young woman named Monica Steward, who started her battle with breast cancer at the age of 26 and passed two years later of complications that arose from delayed diagnosis. B4BC's founders - Lisa Hudson, Kathleen Gasperini, Dawn Kish, and pro-snowboarders Tina Basich and Shannon Dunn - hoped to honor their friend Moni by creating an event that centered around their passions of snowboarding and music while communicating the urgent importance of awareness and education.
In 1996, the first ever B4BC Snowboard + Music Festival was born with tremendous support from the action sports industry. Sadly, Monica passed away right before the event but her spirit shined on that day in a celebration of life and love. The Festival continued for 6 years in Sierra-at-Tahoe drawing internationally-acclaimed acts over its run, including the Beastie Boys, Blink 182, Foo Fighters, Linkin Park, Moby, Less than Jake, Luscious Jackson, Ozomatli, Supersuckers, Primus, Spearhead, and more. This singular event raised over $500,000 for beneficiaries that included the Breast Cancer Fund, Susan G. Komen Foundation, Nina Hyde Center for Breast Cancer Research, and a variety of regional breast cancer support organizations.
With the success of these events, B4BC decided to take its show on the road, literally, and launched B4BC board-a-thons in 1998 as a platform to advocate healthy, active lifestyles while building communities and benefiting local organizations. Shortly thereafter, the B4BC traveling educational outreach experience began touring nationwide to school campuses, local communities and youth lifestyle events like the Vans Warped Tour, X Games, U.S. Open of Surfing and Snowboarding, the Dew Tour, and more. These programs continue to this day.
Furthering Monica's legacy, B4BC continues to give back to those diagnosed with and affected by breast cancer. In 2009, B4BC established the B4BC Survivorship Fund which raises and disburses funds to newly diagnosed and breast cancer survivors in order to connect them with our nature-based Mountain and Ocean wellness retreats that enhance their path of healing and long-term survivorship. Called “Chasing Sunshine” Retreats after the name of our documentary produced with our wellness ambassador, Megan Pischke, the retreats are tailored specifically towards breast cancer patients and survivors. They are led by Megan and her team of facilitators with expertise in massage therapy, yoga, nutritional medicine, life skills coaching, acupuncture, and more.
Since our 20 year anniversary in 2016, B4BC has stepped up our environmental assessment and connections with the outdoors, which has always been a part of the B4BC mission. It is our responsibility to seek solutions towards limiting and erasing our organization’s carbon-footprint. B4BC will encourage the action sports industry, team athletes, cause-marketing partners, and supporters to adapt measures, in addition to educating booth visitors on the importance of a sustainable, healthy lifestyle.
Through two decades, B4BC has demonstrated a commitment to giving back to local communities and research-based organizations by awarding the following:
ESPN X Games and overall big air and backcountry phenomenon, Tina Basich, was a personal friend of Monica Steward and had a significant role in establishing Boarding For Breast Cancer. Currently residing in Northern California, Tina is a proud mother and shop owner of My Favorite Things. As a snowboarder and author, Tina is continually inspiring females with her autobiography, Pretty Good For a Girl.
Olympic Bronze Medalist, Shannon Dunn, has been an avid supporter of Boarding For Breast Cancer since its inception in 1996. Shannon was a friend of Monica and was one of the initial inspirations that helped make the Snowboard + Music Festival an immediate success. She is a strong believer in the concept of raising awareness and funds through youth-inspired events and programs for breast
B4BC co-founder Lisa Hudson owns Black Sun Productions, a production company that specializes in action sports video games and mobile applications. Prior to Black Sun, Lisa worked in the snowboarding industry where she met and became good friends with Monica Steward. Lisa’s mother was diagnosed with breast cancer the same year as Monica. Lisa and her family lost her mother to breast cancer after a 10-year battle in the spring of 2004.
Kathleen co-founded B4BC after publishing the first women’s action sports magazine and website called W.I.G.—for Women in General—a sports, art, music, and culture platform for young women. Monica Steward’s personal account about breast cancer ran in the inaugural issue of W.I.G. in 1995. Kathleen also writes for various magazines and websites about youth culture, sports, and women’s issues. She is also a co-founder of Label Networks, a leader in market research services and sustainability.
Dawn Kish is an internationally renowned photographer covering rock climbing, Native American cultures, and adventure for a variety of publications including Patagonia, Climbing, and National Geographic. She was a female pioneer of snowboarding photography, capturing the spirit of the sport during its rebellious beginnings.
Lisa Hudson | B4BC Co-Founder / Board Chairwoman / President, Black Sun Productions
Molly MacDonald Scott | B4BC Board Secretary
Circe Wallace | B4BC Board Member / Senior Vice President, Wasserman Media Group