TEAM RIDER // Elena Hight

Shout out and congrats to our girl Elena Hight on becoming the first woman to land a double backside alley-oop rodeo in the pipe recently! Incredible riding from Elena. Catch here interview with ESPN here, and check out the video!   [youtube http://www.youtube.com/watch?v=eFhahGg_-7o?rel=0]

CONTEST // “Kick Flip 4 the Cause”

  Kick Flip For the Cause with B4BC, deviantART.com, and Fearless Records! Design a skate deck for our “Kickflip For The Cause” contest and you could be rocking as a VIP at the Vans Warped Tour! Simply design a skate deck inspired by one of four of the Fearless Records bands who will be on the road. The winning…

PAUSE FOR PREVENTION // Breast Cancer Fund

Today we’re highlighting our friends at the Breast Cancer Fund. Last week we had the honor of attending their Heroes Celebration Gala, marking 20 years of leading the way in identifying and eliminating the environmental causes of cancer. Among their many awesome feats, the Breast Cancer Fund’s “Cans Not Cancer” campaign has recently succeeded in…

TASTY TUESDAY // Tomato and Watermelon Salad

Memorial Day Weekend means the unofficial start of summer, and what says summer better than a sweet, red, juicy watermelon? We’re adding a touch of sophistication to watermelon and turning it into a sweet and savory salad. Tomato and watermelon are great sources of the breast cancer fighting antioxidant lycopene, as well as Vitamin C.…

TASTY TUESDAY // Popcorn: Your New Favorite Superfood

Popcorn is making waves as a new(ish) member to the list of superfoods. This crunchy, addicitive snack contains almost double the amount of cancer-combatting antioxidants, known as polyohenols, than do all fruits. We’re not talking about that bucket of movie theater popcorn dripping in butter and salt, though. Be sure to choose air popped popcorn for the…

MOTHER’S DAY SPOTLIGHT // Rad Mom Tina Basich

To commence our Mother’s Day spotlight on Rad Mom’s…today we spotlight B4BC co-founder & women’s snowboard legend, Tina Basich! Tina is perhaps one of the most recognizable pioneers of women’s snowboarding. To name a few accolades she was the first woman to land a 720 in competition and to have her own signature pro-model board. In…