PAUSE FOR PREVENTION // Your Body on Thanksgiving

Who hasn’t stuffed themselves silly at Thanksgiving dinner? Overeating is tradition, after all—a 3,000-plus-calorie one! Here’s an article by Women’s Health Magazine explaining how your system deals with the overload. In the first minute…your taste buds are atwitter and send pleasure signals to the brain. The message: More, please! As you chew, enzymes in your…

3G564Occ9iuJurlhUupOPw B4BC TUNES // Get B4BC Team Snowboarder Elena Hight’s Spotify Playlist to jam to while you’re road tripping home, cooking up a Thanksgiving dish or you just need to zen out from family shenanigans! Tunes tunes  t u n e s !

SANDY RELIEF EFFORTS // B4BC Hearts NY

B4BC is thinking of all our friends on the East Coast who were badly hit by Hurricane Sandy; we are taking immediate action to provide assistance to breast cancer patients in the hardest-hit areas after the storm. The B4BC Survivorship Fund will be granting $2,500 to the NYC based, You Can Thrive Foundation, in support of…

Check One, Two // Campus Tour in Santa Cruz

These past few days on the road have been action-packed up along the Northern CA Coast. Our Check One, Two Campus Tour landed at UC-Santa Cruz yesterday for a wet, yet excellent day of educational outreach.  It rained much of the day, but that didn’t stop us or the students at UCSC from stopping by…

A look inside the 2012 Ocean ReTreat Yourself

From Sept. 14-16, B4BC hosted the first ever Ocean ReTreat Yourself for 9 breast cancer survivors from the ages of 26-56 in a beautiful, ocean front house in Encinitas, Calif. Together with B4BC Wellness Ambassador and The North Face sponsored pro snowboarder Megan Pischke Porcheron, we were excited to offer a weekend focused on wellness,…

RIP // Tom Sims

 We were saddend to hear the news earlier today that snowboarding pioneer Tom Sims has passed away. Tom’s innovation in snow and skate helped revolutionize the two worlds! He’s credited with creating the world’s first metal-edged snowboards, freestyle snowboards, the first women specific boards and pro-models, building the first snow half-pipe, and the list goes…