Sister Saturdays – Sue Izzo Sue Izzo has deep roots in the action sports (snowboarding specifically) industry. She’s been a long-time supporter of B4BC and is a powerhouse when it comes to brand strategies and marketing. She especially excels as an agent and a friend to some of snowboarding’s top athletes. Sue shines with humility and grace,…
Sister Saturdays – Bee Nikula Bee is a bright, shiny star who won the B4BC x Baldface Lodge Lottery in 2019 and a local born and raised in Salmo, BC with a hunger for adventure and the beautiful BC backcountry. She’s currently in remission and working her way through an online education around Wellness,…
Sister Saturdays – Allison Hadden Ali is a lifelong athlete and adventurer, marketing executive at 3 tech companies that scaled to billion dollar exits, and a passionate wellness advocate that got diagnosed with breast cancer in 2018 at 38 years old. She had no idea the ride she was in for… What is…
Sister Saturdays – Mel Smith Melanie Smith is a humble Mama from Ottawa. Like most Canadians, we know she doesnt need to shout her accomplishments, and on top of that, she is an incredible athlete, with interests in the healing arts, TCM being one of them! Mel went through breast cancer while her son also…
Sister Saturdays – Colleen Dougherty Colleen Dougherty – Snowboarder. Mother. Warrior. We know that Colleen holds all these titles dear to her. She’s as East Coast as they come, makes her opinions known, but has a heart of gold, and she’s a damn good friend. Her snowboarding is OG, and so of course she is…
Sister Saturdays – Alex Cota In April of 2019, Alex Cota reached out to B4BC’s Event Manager about hosting a “Ping Pong For Tata’s” fundraiser for her birthday. Her reasoning – finding out at 25 years of age that she was BRCA1+ with a family history of breast cancer. Alex’s goal is for more…
Sister Saturdays – Jules Mickelson “Jules, Jules, Jules. What a gift this woman is. Despite the really hard path of cancer, she seems to bring laughter to all sides (laughter through the tears at times). But her openness to perspective, her joy in motherhood and parenting, her willingness to be a part of something bigger…
Sister Saturdays – Lisa Roberts Lisa Roberts was 48 years old when she was diagnosed with Inflammatory Breast Cancer. The day was July 7th, 2016, and her son was away at college. Her treatment included five months of chemotherapy, followed by right breast mastectomy, then six weeks of daily radiation, followed again by 10 months…
COAL HEADWEAR PARTNERS WITH BOARDING FOR BREAST CANCER ON FACE MASK PROJECT We are always grateful to align with like-minded, caring partners, and we’re excited to announce our B4BC X Coal Headwear Face Mask! Coal Headwear and Boarding For Breast Cancer have come together to collaborate on the reversible face mask 3-pack! Stay…
Sister Saturdays – Jennie Arsenault “The second I met Jennie, I knew she was Canadian. Okay, once her name was drawn in the lottery, I may have glanced at a couple of application notes. But you see it in her smile right away: Jennie is the kind of person you want around to multi-sport with…