Get on the SUP hype! Standup paddle surfing is ever-growing and gaining popularity quickly. Try your hand at paddle surfing and experience an awesomely fun full body workout. Don’t live near the ocean? Fret not, for where there is water, there is the potential to SUP. Try a lake or river (we haven’t done it…
Our friends at The North Face have launched an awesome new Outdoor Exploration program called Role Models, a Facebook app call-to-action encouraging fans and partners to commit to being a Role Model in the outdoors this summer. In it’s simplest terms, The North Face is asking people to commit to getting outside and bringing someone with…
B4BC Introduces Pro Team Riders Top Women Action Sport Pros Unite for Be Healthy. Get Active. Ride! Campaign Redondo Beach, Calif. (May 23, 2012) – B4BC (Boarding for Breast Cancer) is thrilled to announce their elite roster of pro team riders. In addition to capturing news headlines for achievements in competition and film, these women…
B4BC AMBASSADORS // We wanted to share this beautiful video with you from Hayley Gordon called “Cloudy Day Grinds”, featuring our little ambassadors, Annika and Klara Vrklan! These little ladies truly embody everything we love about board sports. So find that grom inside of you and get outside and be active this week! Be Healthy.…
Tired of the same old Mother’s Day brunch routine? Start a new tradition with your mom this year! Do something fun and active, maybe something that neither of you have tried before, and have an awesome time laughing and breaking a sweat together. Those who are physically active have a greatly reduced risk of breast…
Here at B4BC, we are constantly advocating the importance of a healthy, active lifestyle for cancer prevention. Now, recent studies are showing that not only can this help protect you against cancer, but for cancer survivors it can also lessen the risk of recurrence and boost long-term survival odds. Read this article at MSN Health for…
Last year, about 253,880 women in the US and Canada were diagnosed with breast cancer. One in eight women are expected to develop breast cancer during her lifetime, and 1 in 29 are expected to die from it. In the US, there is a 90.5% five year survival rate, and in Canada it is…
B4BC’s Courtney Conlogue Wins 2012 Commonwealth Beachley Classic After three days of tough competition, B4BC’s Team Rider Courtney Conlogue proved her place on top in her first WCT victory. Not far behind was B4BC’s Malia Manuel who met Courtney in the finals today at the Commonwealth Beachley Classic, which is nothing to snuff at. Malia,…
[B4BC’s Crystal Yang is in Australia reporting on all of the action.] After days of non-stop rain, Day One at The Commonwealth Beachley Classic welcomed a break in the wet conditions as 17 of the world’s elite women surfers graced the stage at Dee Why in Manly Beach, Australia. As we arrived on-site this morning,…
B4BC x NSP // All of this SUP talk has inspired us to get our NSP-New Surf Project stand up paddle boards set-up for an afternoon paddle today! NSP stands behind our mission of leading an active/healthy lifestyle and have co-branded a collection of B4BC stand ups, as well as a line of B4BC surf…