BE HEALTHY. GET ACTIVE. RIDE! CAMPAIGN

UncategorizedBy b4bcadminSeptember 20, 2012

Our Be Healthy. Get Active. Ride! Campaign, featuring B4BC’s team riders, was created to encourage girls (and guys) everywhere to get out and ride in support of B4BC’s mission to promote a healthy, active, and sustainable lifestyle. Studies show that poor diet, lack of exercise, and engaging in the outdoors can increase the risk for breast cancer and other chronic diseases; B4BC’s intent is to inspire young people to take charge of their health and their environment and participate in board sports and other fun outlets for prevention. The campaign launched in Fall 2012 and continues to drive year-round awareness of B4BC’s board-a-thons and educational content initiatives like B4BC Basecamp.

B4BC BASECAMP

UncategorizedBy b4bcadminSeptember 20, 2012

B4BC Basecamp is a health & wellness, and sustainability platform with information and fun, immersive activities such as upcycling, under one area through the support of the SIMA Humanitarian Fund and other supportive partners. B4BC Basecamp comes to life in key areas including our print journal, mobile app and online information, and on-site experiences at events such as Shaun White’s Air & Style and the Supergirl Pro. We are excited to bring B4BC Basecamp to more events in the future.

B4BC YOGA HEALS

UncategorizedBy b4bcadminSeptember 20, 2012

B4BC Yoga Heals is a community-based program that seeks to promote health + wellness through yoga, while fundraising for the B4BC Survivorship Fund. Feel great about your health while paying it forward for those in need of support. Yoga does, in fact, heal!

B4BC ZERO WASTE SUSTAINABILITY PROGRAM

UncategorizedBy b4bcadminSeptember 20, 2012

Join our growing community of sustainability ambassadors and partners! A healthy environment equates to healthier human beings and a reduced cancer risk. The environment has always been a part of the B4BC mission, and moving into our 20th Anniversary year, we are stepping-up our responsibility to seek solutions towards limiting and erasing our organization’s carbon-footprint all together.