KIMMY FASANI ON WHY YOU SHOULD TRY ROCK CLIMBING (AND HOW TO GET STARTED)

Blog, Pause For Prevention, Uncategorized

Spending time in the mountains year-round and staying in shape are essential parts of my life. Now that I’m back from filming my part with Absinthe Films in Haines, Alaska—safe and healthy!—I’m getting back into my off-season activities, like biking, triathlons, and rock climbing. Rock climbing, in particular, has become a crucial element of my season. In Alaska, it’s easy to be overwhelmed by the massive mountains and steep terrain, but when I arrived there this season I felt way more comfortable than I had expected. I credit this to all the time I spent rock climbing over the past few years.

WOMEN’S SKATEBOARDING ALLIANCE (WSA) LAUNCHES FIRST EVER GLOBAL WOMEN’S SKATEBOARDING QUALIFIER FOR X GAMES

Blog, Happenings

Women’s Skateboarding Alliance (WSA), the global management and consulting agency dedicated to authentically representing the industry voice of women’s skateboarding in partnership with The Alliance, a nonprofit association of professional women skateboarders, established the first ever global qualifying event in the history of women’s skateboarding for X Games. WSA is honored to team up with Seattle-based Skate Like a Girl (SLAG) and ESPN’s X Games to facilitate this venture.

B4BC AT BURTON US OPEN OF SNOWBOARDING 2016

Blog, Happenings

We’re back in Los Angeles after an amazing week in Vail, Colorado at the 34th Annual Burton US Open of Snowboarding. We couldn’t have asked for more beautiful weather for 4 days of outreach and incredible competition. We spent most of our time in the sponsor village hanging out with visitors from all over the world, spreading the word about early detection and prevention.

B4BC AT AIR + STYLE LA 2016

Blog, Happenings

For the second year in a row, Shaun White’s Air + Style brought snow to the city! We had an amazing weekend onsite at Expo Park in Los Angeles where over 40,000 snow enthusiasts and music lovers converged for a weekend of festivities. B4BC was smack in the middle of the action, spreading the word about early detection and prevention.

WOMEN’S SKATEBOARDING ALLIANCE (WSA) JOINS INAUGURAL X GAMES OSLO

Blog

Women’s Skateboarding Alliance (WSA), the global management and consulting agency dedicated to authentically representing the industry voice of women’s skateboarding will be producing the inaugural Women’s Skateboard Street competition at X Games Oslo, February 24-26. This marks the first time in X Games history that winter and summer games athletes will compete at the same international event.

B4BC AT X GAMES ASPEN 2016

Blog

That’s a wrap on an amazing 4 days at X Games Aspen 2016! The crazy weather conditions didn’t stop anyone from coming out to watch the world’s best winter athletes compete all weekend long. Thousands of X Games goers came by the B4BC booth in the ESPN Corporate Citizenship tent to get autograph signings by Team B4BC riders Jamie Anderson, Elena Hight and Kaitlyn Farrington, take the B4BC Prevention Pledge, and learn how to Check One, Two. We’re all about teaching the youth the best ways to prevent breast cancer and this was an amazing place to do just that!

BARRETT CHRISTY TO RECEIVE LEGENDS AWARD

Blog

Barrett Christy & snowboarding go hand-in-hand and we are stoked to have support from such an outstanding woman! Barrett has supported B4BC and our mission since the beginning and coincidentally 2016 marks big years for both of us. Not only is B4BC celebrating our 20th Anniversary, Barrett is celebrating 20 years of her Gnu B-Pro board. Check out the article from Transworld below to learn more about Barrett’s accomplishments & the Transworld Legend Award.