Our Be Healthy. Get Active. Ride! Campaign, featuring B4BC’s team riders, was created to encourage girls (and guys) everywhere to get out and ride in support of B4BC’s mission to promote a healthy, active, and sustainable lifestyle. Studies show that poor diet, lack of exercise, and engaging in the outdoors can increase the risk for breast cancer and other chronic diseases; B4BC’s intent is to inspire young people to take charge of their health and their environment and participate in board sports and other fun outlets for prevention. The campaign launched in Fall 2012 and continues to drive year-round awareness of B4BC’s board-a-thons and educational content initiatives like B4BC Basecamp.
Through signature board-a-thons, community-building activities, and Brigade membership, B4BC offers opportunities to engage in board sports and curriculum-based programs that focus on preventative health, leadership, sustainability, and peer-to-peer counseling and support. To find out how you can join in the fun, please visit Get Involved , or check out our Events section.