TASTY TUESDAY // Popcorn: Your New Favorite Superfood

Popcorn is making waves as a new(ish) member to the list of superfoods. This crunchy, addicitive snack contains almost double the amount of cancer-combatting antioxidants, known as polyohenols, than do all fruits. We’re not talking about that bucket of movie theater popcorn dripping in butter and salt, though. Be sure to choose air popped popcorn for the…

MOTHER’S DAY SPOTLIGHT // Rad Mom Tina Basich

To commence our Mother’s Day spotlight on Rad Mom’s…today we spotlight B4BC co-founder & women’s snowboard legend, Tina Basich! Tina is perhaps one of the most recognizable pioneers of women’s snowboarding. To name a few accolades she was the first woman to land a 720 in competition and to have her own signature pro-model board. In…

MOTHER’S DAY SPOTLIGHT // Rad Mom Barrett Christy

Today we honor and spotlight “Rad Mom”, Barrett Christy.  Barrett has been a force and source of inspiration to many in the world of snowboarding since the early 90’s. She was a member of the first U.S. Snowboarding team during the 1998 Winter Olympics and has won more medals than any other female athlete in the Winter X Games to date. Today Barrett…

MOTHER’S DAY SPOTLIGHT // Rad Mom Megan Pischke

In honor of Mother’s Day we’d like to spotlight (3) “Rad Moms”—Tina Basich, Megan Pischke, and Barrett Christy—who have all been involved with B4BC since our initiation in 1996. We’ve always looked at these ladies as “Super Women” and now they’re also “Super ‘Rad’ Moms”! On and off the hill Tina, Barrett, and Megs have…

B4BC AMBASSADORS // We wanted to share this beautiful video with you from Hayley Gordon called “Cloudy Day Grinds”, featuring our little ambassadors, Annika and Klara Vrklan! These little ladies truly embody everything we love about board sports. So find that grom inside of you and get outside and be active this week! Be Healthy.…

TASTY TUESDAY // Enjoy Your Chocolate!

Mother’s Day is approaching, and we all want to spoil our moms a little to give them an extra reminder of how amazing they are. We know how important it is to be healthy and we want to help our moms be healthy too, so we’re going to give them some chocolate! It turns out…

RIP MCA // Remembering Beastie Boys Adam Yauch

It’s with a heavy heart that we say good-bye to long-time B4BC friend and Beastie Boy, Adam Yauch. Adam passed away this morning after a 3-year battle with cancer. We truly lost a great one today—our hearts go out to his family, friends, and the entire Beastie Boys crew. You’ll forever hold a special place in…