Boarding for Breast Cancer and The North Face Present Chasing Sunshine at X Games Aspen on January 21

The Story of Pro Snowboarder and B4BC Ambassador Megan Pischke’s Courageous Journey with Breast Cancer Told for the First Time  In October of 2012, pro snowboarder Megan Pischke Porcheron was diagnosed with stage 3 breast cancer ironically just one month after hosting a surf and wellness retreat for breast cancer survivors – one of many…

Pause 4 Prevention // Jamie Anderson’s Yoga for Snowboarders

September is National Yoga Month, so we caught up with Team B4BC rider and Olympic gold medalist Jamie Anderson who knows a thing or two about the benefits of yoga—and between the strength, flexibility, balance and meditation aspects of yoga, has credited it to much of her snowboarding success! Jamie finds balance all over the world through practicing yoga, which she tell us “has not only helped my snowboarding, but everything in my life.”

Tasty Tuesdays // Elena Hight’s Good Morning Juice

Ever wonder how professional snowboarder, two-time Olympian, and X Games medalist Elena Hight kick starts her mornings? This juice has all the answers: it’s a nutritional powerhouse with kale, apples, carrots, beets and ginger. Kale has been shown to have antioxidant, antigenotoxic, anti-inflammatory and antimicrobial properties, in addition to reducing the estrogen metabolite 16alpha-hydroxyestrone (which is a breast cancer promoter).