PAUSE 4 PREVENTION // WORLD WATER DAY

This past Saturday was World Water Day, so we turned to our friends at Surfrider to get some great water saving tips! Did you know that 780 million (1 in 9) people lack access to clean water, and 3.4 million people die each year due to water related illness? Check out our blog for tips from Surfrider to help conserve numbers and change those statistics, and remember Healthy Earth = Healthy You!!

SHRED THE LOVE // INCREDIBLE TIME IN MAMMOTH!

We had the most incredible time at B4BC’s SHRED THE LOVE™ Mammoth Mountain this past weekend, and we are so excited to announce that we fundraised over $7,000! We had a full calendar of events including morning B4BC Yoga Heals overlooking the mountain, a fundraising-based Lap-a-thon, networking events, a Tribute Ride, sponsor village, live music by FMLYBND at Underground Mammoth, and the first ever MAHFIA Sessions Powered by Group Y: an exclusive female industry panel.
The proceeds will benefit B4BC’s educational and prevention programs and will go back into the community by funding breast cancer programs with local beneficiary Mammoth Hospital.

SHRED THE LOVE // WHAT AN END TO DAY 2

We had an amazing end to Day 2 of Shred the Love Mammoth last night at Underground Mammoth where FMLYBND absolutely rocked the house followed by DJ Cyndicate!! Special thanks to Mammoth Mountain and Underground for making this weekend possible, and catch us at B4BC Yoga Heals once more this morning at Main Lodge in…

MAHFIA SESSIONS // Tribute to Female Pioneers in Snowboarding

MAHFIA SESSIONS // Incredible panel happening at Underground Mammoth right now, the first ever MAHFIA Sessions powered by GroupY: an Exclusive Industry Panel “Tribute to Female Pioneers in Snowboarding”. Some of the most influential women in action sports are here, including B4BC’S founders and 2x Olympian Shannon Dunn-Downing, Lisa Hudson, Kathleen Gasperini, industry marketing veterans…

SHRED THE LOVE // DAY 1 IN MAMMOTH

SHRED THE LOVE // We had an amazing day Shredding the Love at Mammoth Mountain today, and a huge thanks to MAHFIA.tv, Von Zipper, GoodPeople and Mammoth Hospital for joining in on the day! Now we’re at Underground Mammoth for MAHFIA Sessions, with music by FMLYBND to follow at 9pm tonight!! (at Underground Lounge)

SHRED THE LOVE // TRIBUTE RIDE

We just finished the memorial Tribute Ride, honoring all those we love who have been affected by breast cancer. Pictured here is Andrea DuBois, holding the flag high for our dear friend Tori, who is shining down on us today. (at Mammoth Mountain Ski Resort)

B4BC YOGA HEALS // YOGA OVERLOOKING THE SLOPES

B4BC YOGA HEALS // Good morning from @mammothmountain! We’re kicking off today’s Shred The Love events with B4BC Yoga Heals courtesy of the Healing Arts Center & Movement Studio in Mammoth, happening right now at Main Lodge overlooking the slopes and halfpipe! Join us tomorrow morning as well from 9-10AM in the MCC. More events…