IT’S PERSONAL // Shannon Dieringer Joins B4BC With A Purpose
It’s Personal for B4BC’s intern Shannon Dieringer – a long-time supporter of B4BC, South Bay native and healthy, active girl!
RIP MCA // Remembering Beastie Boys Adam Yauch
It’s with a heavy heart that we say good-bye to long-time B4BC friend and Beastie Boy, Adam Yauch. Adam passed away this morning after a 3-year battle with cancer. We truly lost a great one today—our hearts go out to his family, friends, and the entire Beastie Boys crew. You’ll forever hold a special place in…
PAUSE FOR PREVENTION // Healthy Behaviors Extend Life After Cancer, Experts Say
Here at B4BC, we are constantly advocating the importance of a healthy, active lifestyle for cancer prevention. Now, recent studies are showing that not only can this help protect you against cancer, but for cancer survivors it can also lessen the risk of recurrence and boost long-term survival odds. Read this article at MSN Health for…
FUNDRAISER // unsOund Surf Annual Art Show & B4BC Benefit
This Saturday, May 5th , unsOund surf is holding its 3rd Annual Art Show & Benefit Auction; featuring Richard Phillips, John Coopwood, Mike Nelson, Matt Clark, Ashley Juan, Brandon Fyfe, Ryan Rochford, Jack Brull, David Gonville, Matthew Bowers and many more! Proceeds to benefit B4BC and the Tommy Brull Foundation. For more information, visit https://www.facebook.com/events/284437871632420/ or contact…
TASTY TUESDAY // Re-Think Your Drink
You don’t usually think about them. You can’t see them. They often hide behind masks of fruit or “vitamins.” They find their way into your diet in any number of forms, and they’re super sneaky. Scared? Us too. What are “they,” you ask? Liquid calories. **dun dun dunnnn** Do you start off your day with…
YOGA HEALS// Namaste Brooklyn, NY
YOGA HEALS // Brooklyn, NY // The power of yoga was evident this past weekend at B4BC’s Yoga Heals kickoff event in NYC! Following a sweaty Vinyasa session, participants cooled down with beverages from Brooklyn based companies Body & Eden, and Pure Luck Tea Bar, as well as Vita Coco and Zevia. CakeBites (which are vegan…
PAUSE 4 PREVENTION // Shredding the Love with Canada
Last year, about 253,880 women in the US and Canada were diagnosed with breast cancer. One in eight women are expected to develop breast cancer during her lifetime, and 1 in 29 are expected to die from it. In the US, there is a 90.5% five year survival rate, and in Canada it is…
TEAM RIDERS // Elena Hight & Kimmy Fasani at Snowboarder Mag’s Ms. Superpark
B4BC’s snow team riders Elena Hight and Kimmy Fasani have been ripping all week at Snowboarder Magazine‘s Ms. Superpark! (See Lauren Austin’s photo’s below.) Day 1 & 2 photo recap’s are up at SnowboarderMag.com Also, check out this short and sweet video featuring both of our gals. Elena’s rockin’ the 2013 Volcom x B4BC collab jacket! http://bit.ly/superpark1
TASTY TUESDAYS // Banana Pancakes and Maple Syrup
In celebration of our launch of B4BC Canada, this week’s Tasty Tuesday highlights maple syrup, a delicious treat that has some surprising benefits! Pair it with these awesome low fat pancakes for an energy packed breakfast. Maple syrup is an excellent source of manganese and zinc, two heart healthy antioxidants. When choosing your maple syrup,…
B4BC CANADA // Official Launch Party April 27th In Toronto
Skate Invaders and Loaded Longboard team member, Cindy Zhou, along with fellow Skate Invader Jon Nuss, put together this sweet little video to help shred the B4BC love in Canada! B4BC Canada’s official launch party is this Friday in Toronto—tickets to support the event are $25. We hope you’ll join us! For tickets & additional…