WOMEN’S SKATEBOARDING ALLIANCE (WSA) LAUNCHES FIRST EVER GLOBAL WOMEN’S SKATEBOARDING QUALIFIER FOR X GAMES

Women’s Skateboarding Alliance (WSA), the global management and consulting agency dedicated to authentically representing the industry voice of women’s skateboarding in partnership with The Alliance, a nonprofit association of professional women skateboarders, established the first ever global qualifying event in the history of women’s skateboarding for X Games. WSA is honored to team up with Seattle-based Skate Like a Girl (SLAG) and ESPN’s X Games to facilitate this venture.

X GAMES LOS ANGELES // B4BC ONSITE

B4BC was stoked to once again be invited to take part in X Games Los Angeles.  B4BC’s Check One, Two educational outreach experience was on-site for four days, offering record crowds the opportunity to learn about early detection and the importance of a healthy, active lifestyle. B4BC’s newest campaign, the Prevention Pledge was active on site,…

B4BC IN YOSEMITE // FIND YOUR NATURE VIBES

Time spent in the natural world is good for the mind, body, and soul. It’s important that we connect with Mother Nature on a daily basis to help balance out the busy work/life that we’ve all become accustomed to.

Last week B4BC team rider, Mimi Knoop, Mahfia.tv’s Kim Woozy, and myself experienced a 4-day adventure in Yosemite National Park camping, hiking, swimming, star-gazing, and finding our “Yosemite Secret Spots”. A week later we’re still flying high from the nature vibes!

SKATE THE LAKE RECAP

B4BC’s 9th Annual Skate the Lake [Tahoe] was an unprecedented success, fundraising over $20,000, more than TWICE the amount from last year!   Our awesome group of 100+ participants skated or biked 28 miles around parts of the gorgeous bike path surrounding Lake Tahoe and Squaw Valley this past weekend to raise money for B4BC’s education and…

After 16 years, B4BC is now happy to be rooted in the South Bay (Los Angeles) alongside some of the biggest names and hearts in the action sports community.  And a lot of these amazingly beautiful people officially welcomed us “home” as part of the Legends of Surf / Spyder Surf Fest weekend festivities. For…