BREAST CANCER PREVENTION // How does confidence play a role in breast cancer prevention?

Blog, Pause For Prevention

Maintaining a positive attitude can help assure good overall health in all realms— physical, mental, emotional and spiritual. Having that positive attitude in regards to how you view yourself (aka loving yourself) is one of our 8 Steps to Stomp Out Breast Cancer & whether you realize it or not, self confidence is a huge part of loving yourself. We want you to trust yourself and to have faith in your goals, dream, and desires. These qualities will propel you to go for what you want, without letting any obstacles get you down. Confidence plays a big role in living your happiest and HEALTHIEST life and we’re sharing 10 surefire ways to elevate that sense of self worth.

CANCER FIGHTING FOODS // Reduce your breast cancer risk + your carbon footprint with this food group

Blog

Climate change may seem to many of us a challenge too daunting to tackle directly through our own actions. But there is one small change each of us can make to play our part: We can shift our diets so they’re healthier and more environmentally sustainable. The type of food we choose to eat makes up a large part of our personal carbon footprint. The meat and dairy that make up 22 percent of diets in the developed world emit large amounts of greenhouse gases — particularly dangerous methane and nitrous oxide. But there’s a more understated food group that has a relatively tiny carbon footprint and is highly nutritious and rich in protein and essential micronutrients: pulses.

B4BC AT AIR + STYLE LA 2016

Blog, Happenings

For the second year in a row, Shaun White’s Air + Style brought snow to the city! We had an amazing weekend onsite at Expo Park in Los Angeles where over 40,000 snow enthusiasts and music lovers converged for a weekend of festivities. B4BC was smack in the middle of the action, spreading the word about early detection and prevention.

WOMEN’S SKATEBOARDING ALLIANCE (WSA) JOINS INAUGURAL X GAMES OSLO

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Women’s Skateboarding Alliance (WSA), the global management and consulting agency dedicated to authentically representing the industry voice of women’s skateboarding will be producing the inaugural Women’s Skateboard Street competition at X Games Oslo, February 24-26. This marks the first time in X Games history that winter and summer games athletes will compete at the same international event.

B4BC’S CHASING SUNSHINE SURVIVOR MOUNTAIN RETREAT

Blog, Happenings

We just wrapped our 9th annual winter Chasing Sunshine retreat for breast cancer survivors in Aspen, Colorado—a weekend full of positivity, wellness and healing. We are honored to have be able to fund scholarships for eight breast cancer survivors to attend this retreat, hosted by pro snowboarder and breast cancer survivor Megan Pischke, to connect these women with a nature-based wellness and sustainability experience that enhance their path of healing and long-term survivorship. Megan was diagnosed with breast cancer in the Fall of 2012, ironically after hosting a B4BC surf and wellness retreat for breast cancer survivors.

B4BC at the SIMA IMAGE AWARDS

Blog, Happenings

B4BC was honored to be included in the 2015 SIMA Image Awards last night as one of SIMA’s Humanitarian Fund nonprofit partners in Anaheim, CA. The evening was full of surf industry icons, as well as everyone’s favorite brands—including longtime supporters and partners of B4BC like AMUSE SOCIETY, Volcom, SUN BUM and Mizu.

B4BC’s Chasing Sunshine Documentary Nominated at the Women’s Image Network Awards

Blog, Happenings

We were honored to be part of an inspiring night at The Women’s Image Networks (WIN) Awards, Wednesday evening, February 10, 2016 in Los Angeles, for B4BC’s nominated documentary Chasing Sunshine, co-directed and featuring our Wellness Ambassador, Megan Pischke. The documentary follows, Megan, who is a former pro snowboarder, through her breast cancer diagnosis, the rigors of treatment, and a very raw account that hasn’t been seen before.

CANCER FIGHTING FOODS // Delicious drinks for hormone balance and breast cancer prevention

Blog, Tasty Recipes

Unfortunately, hormone imbalance and estrogen dominance can greatly increase our breast cancer risk. However, we’ve also got some good news: reducing the effects of many of these factors is well within our influence, who knew! What you eat regulates many aspects of body function, including the secretion of certain hormones & your diet can help you maintain a healthy body weight, ward of different diseases and sicknesses, keep our hormones balanced and our estrogen at healthy levels . In addition to reaping hormonal rewards through food, women can also drink their way to health with some easy, potent beverages that can have a big impact on the endocrine system. These recipes are simple, affordable, and — yes — totally tasty.