What a perfect day for the first official day of Winter X Games! A packed venue under sunny skies, music and competition greeted fans who came to Buttermilk to soak it all in – from getting hooked up with goodies at X Fest, to watching their favorite athletes soar in the air, to those who…
We’re proud to announce our continued partnership with ESPN’s The V Foundation for Cancer Research at the 2012 X Games Aspen (Official) Kick Off Bash on Wednesday, January 25th at the St. Regis in Aspen, CO! Space for this exciting event is extremely limited, so don’t miss out, please check out the event details below…
Hi all. We’re so stoked to be out in Aspen at Winter X Games which officially kicks-off our 2012 Check One, Two Educational Outreach Tour. This event is beloved by the entire B4BC family. Massive crowds come out over a 4 day period to take in the ultimate in Winter Action Sports competition and we…
Winter rhymes with soup…well it should anyway. Soup is the perfect winter food. It warms you up inside and out, it can be a good way to take advantage of hearty winter vegetables, and it is a melting pot (pun intended) of health benefits that may surprise you. Did you know soup can help control weight-gain and boost…
We are very sad to hear of the passing of our friend Sarah Burke. She was a true pioneer and inspiration. Our hearts go out to Sarah’s family, friends and loved ones. We’ll miss your smiling face on the mountain, Sarah and know you’ll always be shining down on us! In loving memory of Sarah,…
We are very sad to hear of the passing of our friend Sarah Burke. She was a true pioneer and inspiration. Our hearts go out to Sarah’s family, friends and loved ones. We’ll miss your smiling face on the mountain, Sarah and know you’ll always be shining down on us! In loving memory of Sarah,…
Everyone remembers to put on sunscreen before hitting the beach (at least we hope you do!) but not as many people think about it before hitting the slopes. Although it may be freezing outside, sun reflecting off of the snow can be very harsh and damaging to your skin and eyes, which can cause cataracts,…
Happy Tasty Tuesday! What are your lunch plans for today? We’re having a healthy, flavor packed orzo salad full of protein and fiber to get us through that mid-day energy slump. Fresh herbs and lemon juice will brighten up your day, and chickpeas and orzo, a tiny pasta that looks a bit like rice, will…
Add a splash of swag to your Boa system snowboard boots, and support B4BC at the same time! Boa Technology’s Reel Pink dials let you spread awareness on the mountain in style. All you have to do to get a set of these beauties is to make a minimum of a $10 donation, 100% of…
January is Learn to Ski and Snowboard Month! If you have yet to be acquainted with the exhilaration that one can only experience by bombing down a mountain (or successfully tackling your first bunny hill) then now is the time to see what you’ve been missing! Snow sports are not only the single most fun way to take advantage…