IT’S PERSONAL // Emily Cochran

This week, we’re sharing Emily’s story, a woman who battled and conquered breast cancer when she was only 23, and later discovered and became very close to B4BC. Read her story here, and don’t forget to Check One, Two. Since 2005, B4BC has been encouraging you to “share your story” as a means to connect…

X Games 17: B4BC Onsite

B4BC is gearing up for (4) days of action at X Games 17 here in Los Angeles July 28-31st! Our educational booth will be in the TEAM ESPN corporate outreach tent alongside our friends at the Jimmy V Foundation, Adaptive Action Sports, and GRO (Girl Riders Organization). X Games provides an incredible platform for outreach…

Busy Week For B4BC At ESPN X Games 14

Summer X Games 14 was hustling and bustling with plenty of fun and action for everyone; and though Moto X, Rally Cars, BMX and Skateboarding were the main attractions at the Home Depot Center, the B4BC booth was a popular attraction in the Team ESPN tent with heavy traffic flowing throughout the weekend! The Team…

ESPN Summer X Games 14 – July 31 to August 3

Boarding for Breast Cancer’s long-standing partnership with ESPN will once again bring our educational booth onsite at this year’s Summer X Games 14! The action begins on Thursday, July 31st through Sunday, August 3rd with B4BC’s booth being onsite at the Home Depot Center in Carson, CA as part of Team ESPN.   For years…

2007 Winter Wrap

Boarding For Breast Cancer (B4BC) wrapped up another amazing winter season of educational outreach with presence at over a dozen action sports events this winter season, including stops at ESPN’s Winter X Games, Union Square Street Sessions, the U.S. Open of Snowboarding and Superpark 11, spreading our message of Early Detection + Active Lifestyle =…

YAKTRAX Supports B4BC

YAKTRAX Will Donate $5.00 to Boarding for Breast Cancer for Every Yaktrax Pro Traction Device Sold at X-games   Research Triangle Park, NC, 23 January 2007  Yaktrax, the leading brand of winter traction devices will donate $5.00 to every product sold on-site at X-fest during the ESPN Winter X Games in Aspen, Colorado. Additionally, the Yaktrax team…