World Cancer Day

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Today is World Cancer Day. The theme of World Cancer Day 2015 is “Not Beyond Us,” which takes a positive and proactive approach to the fight against cancer, highlighting that solutions do exist across the continuum of cancer, and that they are within our reach. You can support B4BC’s mission to stomp out breast cancer by fundraising all winter long to help us Shred The Love, either at one of our mountain events or by riding in honor of someone this season: www.b4bc.org/shredthelove Who do you ride for?

B4BC GIVE BACK WEEK // McLaren Northern Michigan

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Michigan’s own Boyne Highlands celebrated their second annual Shred the Love event to raise money for B4BC and McLaren Northern Michigan Kathleen Jontz Breast Health Fund. The fund provides mammograms to women ages 40 – 64 years old who have no insurance or are underinsured and supports breast health educational programs in our community. Over…

B4BC GIVE BACK WEEK // Anita Salas Memorial Fund

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Taos Ski Valley in New Mexico held their 3rd annual B4BC Shred the Love event with the K2 Skis Bumps Challenge for Breast Cancer Awareness Challenge and après Paint for Peaks: Snowboard Art Exhibit and Auction, and together we were able to raise $30,000 for B4BC and local beneficiary Anita Salas Memorial Fund!! The Anita…

B4BC GIVE BACK WEEK // TAHOE FOREST CANCER CENTER

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To cap off our week of B4BC’s Shred the Love winter series beneficiary highlights, we are excited to include the Gene Upshaw Memorial Tahoe Forest Cancer Center as the beneficiary for Sugar Bowl Resort! The center offers medical evaluation, diagnosis and treatment, digital mammography, chemotherapy infusion, pharmacy and lab, in addition to a comprehensive physical therapy, family support program and psychosocial services program for the entire Truckee/Lake Tahoe region and beyond. We are proud to give back to a community that has given so much to us!

B4BC GIVE BACK WEEK // MAMMOTH HOSPITAL

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This winter season, Mammoth Mountain and the SoCal action sports community came together for B4BC’s 2nd annual Shred The Love: Mammoth event, where we were able to raise important funds for B4BC’s education, prevention and support programs and the Healthcare Trust of Mammoth Lakes!
Through the Shred the Love event and the monthly B4BC x Filter Magazine First Fridays, we are thrilled to be able to donate a portion of the funds raised all season long back into the Mammoth community.

SHRED THE LOVE // SUGAR BOWL RECAP

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We’re still nostalgic over the final stop of B4BC’s Shred the Love Winter Series where we returned to where B4BC was born, beautiful Lake Tahoe. Over 8 days, eight events took place on and off the mountain from Truckee to Norden, Calif., introducing young faces to Boarding for Breast Cancer and welcoming those that have supported B4BC since Day One. Families, friends, Pro Athletes and the industry came together to celebrate in epic weather conditions.

SHRED THE LOVE // SCCSC FUNDRAISER

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What better way to spend this weekend than with some spring skiing at Mammoth Mountain and supporting the annual SCCSC collegiate ski and snowboard raffle benefiting B4BC! Check out the awesome gear donated from Wave Rave, Arbor Snowboards, Armada Skis, Patagonia, Dragon, Ride Snowboards and more!!