We recently wrapped up our 2017/18 Shred the Love Winter Series and are so excited to share this highlight video from the final stop and where it all began, Sierra At Tahoe.
Many thanks to our resort + community partners and to the thousands of individual fundraisers, participants and supporters who helped Shred the Love with us all winter long!
We are honored to announce that with your help we were able to raise an incredible $70K, visit 15+ resorts nationwide, and educate thousands of people on the importance of early detection and prevention. Not to mention the hundreds of smiles + high-fives! All of the funds raised during the winter series go towards B4BC’s education, prevention, support and survivorship programs. Shred the Love is a way of being: active, healthy, and aware – and we did just that at a dozen mountains nationwide.
THE STATS
$70K+ Raised | 300K People Reached 12.5K People Educated | 15+ Resorts Visited | 14 Winter Outreach Events
This winter B4BC was able to host 4 ladies ride days, 5 rail jams, a banked slalom (We see you Sage Kotsenburg) , art auctions, wine + chocolate tastings, countless raffles and even our first ever Pink Olympics! Many thanks to our 2017/18 Resort + Community Partners.
SHRED THE LOVE 17/18 RESORT + COMMUNITY PARTNERS
Copper Mountain | Bear Mountain | Mountain High Resort | Camelback Resort | Waterville Valley | Mt Baker Ski Area | Alpine Meadows Ski Resort | Taos Ski Valley | Brighton Resort | Mammoth Mountain | Sierra At Tahoe | Boreal Mountain Resort | USCSA | CO Shred Ladies | Woodward Copper | Snowboy Productions | Anita Salas Memorial Fund | Out of the Ash Productions
OUTREACH EVENTS ATTENDED
Winter Dew Tour | Breckenridge Mountain Resort | Co Shred Ladies Ride Days | Eldora Mountain Resort | Super Girl Pro Snow | Laybacks Weekend | Legendary Banked Slalom | Mt Baker Ski Area | Yes on Breasts | Boreal Feel Good Fridays | It’s Tits | Lululemon Celebration of Breasts | Copper Mountain Sunsation Weekend | Vans Hi Standard | Burton US Open of Snowboarding
We could not have done this without our generous industry partners who support B4BC all year round through product colabs, product donation and financial contributions. Especially our title sponsor, SUJA. Thank you for the love and support.
SHRED THE LOVE 17/18 INDUSTRY SPONSORS
SUJA| Gnu | Dakine | Skullcandy | Vonzipper | Armada | Yeti | Nixon | Coal | 686 | Arbor | ThirtyTwo | Volcom | DC | Smith Optics | Vans | Roxy | Faction | Four Sigmatic | Union Bindings | Lululemon | Yes Snowboards | Nikita | Bonfire | K2 | Aloha – Growing Young | Never Summer | Wend Wax | Paul Mitchell
The inaugural Boarding For Breast Cancer event was held at Sierra At Tahoe in honor of Monica Steward who had passed away at the age of 26 – just three weeks before the event. B4BC founders’ goal was to educate the importance of early detection and prevention amongst young people through board sports and music. 22 years later on eve of Sierra Shred the Love, B4BC received news that our dear friend and team member Michelle Zwirn had lost her battle at the ripe age of 27. Through this tragedy we have learned that there is still work to be done and our mission is more relevant than ever. Michelle’s energetic spirit was with us that day and will live with in our organization forever.
Special thanks to Chelsea Miller, Steven Hemphil, John Rice and the entire staff at Sierra At Tahoe for helping us honor our girl in such a beautiful way.
OTHER SPECIAL THANKS TO
Team B4BC | Barrett Christy | Jamie Anderson | Ty Walker | Maddie Mastro | Snoop Dogg | Tunnel Vision | Maddie Bowman | Tricia Byrnes | Laybacks Weekend Ladies | Andi Wardrop | Tahnei Roy | Jess Kimura | Dark Horse Coffee | Vanessa Stark | Burton| Alison Lebofsky | ALL OF OUR AMAZING VOLUNTEERS
From all of us here at B4BC, THANK YOU!!!!
