SHRED THE LOVE 10TH ANNIVERSARY
Virtual Fundraiser and Season Finale
April 4th – April 17th
Providing a path for the continued support of B4BC’s Outreach, Education, and Survivorship Programs, from the comfort of your home.
We have been running grassroots events since 1996 and this year, our winter series Shred The Love is celebrating its 10th Anniversary. Unfortunately, like much of the world, we have been forced to cancel the season’s remaining three California events, including our physical season finale.
Here at B4BC, we believe that even faced with uncertainty, we all hold the power to not only sustain what brings us joyful familiarity but also to create positive impacts on our future by the choices we make today.
So, what do we do when our chance to connect with you, in person, is postponed for the foreseeable future? We shift to a virtual space where we can wrap up the season with love, connect with all of you and fundraise for our Outreach and Survivorship Programs that continue to be integral to so many lives.
In true Shred The Love fashion, there will be several ways to get involved:
- Peer-to-peer fundraising as an individual or team, with super sweet prizing for the top 5 in each category.
- Opportunity to make a direct donation, with top donors being awarded partner prizing.
- A chance to bid on beautiful artwork and brand partner product LIVE on Instagram 3 pm weekdays; Tuesday through Friday, April 7-17th.
- Hear from artists, partners, and ambassador pro-athletes on what’s keeping them inspired.
- Fun social engagement opportunities with prizing! Show us how you wear your pink and “Stay Home” for future Shred The Loves.
In honor of the Michelle Zwirn Fund and our Los Angelas based Thriver/Survivors, B4BC would like to support its community and people on the front lines of COVID-19 by donating 5% of all funds raised through the virtual campaign to UCLA Health’s Patient Care and Healthcare Provider Protection Program.
B4BC would like to thank all sponsors for the donations that enable the Shred The Love series: Presenting Sponsor Suja Organic, YETI, The North Face, Pura Vida, 686, Coal, GoPro, Dakine, DC, Smith, Union, Von Zipper, Sports Basement, Roxy, Armada, Traeger Grills, Thrive Market and Resort Partners.