The 2013 SHRED THE LOVE campaign kicked off at Red Mountain in Rossland, B.C. in early February. Not only was it a successful start to the season, it was also B4BC’s first ever Canadian event! The weekend was full of love with fun days of riding and educating on the hill, set to the soulful tunes of Allen Stone, as well as B4BC’s first Canadian breast cancer Survivor ReTreat hosted by B4BC’s Wellness Ambassador Megan Pischke. Close to $8K in net proceeds was raised for B4BC and the chosen beneficiary, a local hospital health fund, KBRH Health Foundation, and its campaign for a new digital mammography machine. B4BC is proud to have been a contributor to KBRH’s successful campaign which will help secure a new digital mammography machine, allowing patients to undergo breast cancer diagnostic testing that is minimally invasive and closer to home – while avoiding the 8 hour drive to Vancouver for services that until now weren’t available in Rossland.
Thank you to B4BC’s long-time advocate Fran Richards, Megan Pischke, Allen Stone and the Red Mountain staff for being a champion within the community and aligning with B4BC. To learn more about KBRH please visit, http://kbrh.ca/
