Denver-based Core Action Sports hosts fashion show, skateboard exhibition, concert to celebrate women’s action sports; proceeds to benefit related charities
Denver, CO September 10, 2007 The female action sport industry’s biggest and best are expected to gather in Denver October 12th for Core Action Sports one-of-a-kind women’s action sports event and fashion show. The Core Action Sports Winter Fashion Flurry features a runway fashion show, skateboarding exhibition, athlete appearances, live music, entertainment and a silent auction benefiting breast cancer awareness. The party is open to the public, and is the first of its kind in Denver to gather the who’s-who of women’s action sports, with more than 1,000 attendees expected.
The evening’s festivities take place at Mile High Station in downtown Denver, 2027 W. Colfax, beginning at 7:30 pm with an exhibition by some of the biggest names in women’s skateboarding. Using ramps built for the event by Colorado Skate University, the ladies demonstration will exemplify the progression of women’s skateboarding and action sports as a whole. A runway fashion show highlighting the ’07-’08 fall/winter styles from fashion forward action sports brands follows the skate session. Apparel by cutting-edge, fashion-forward brands such as Nikita, Orage, Vans, Betty Rides, Roxy and Section will be shown (full list of lines being shown can be made available). A concert by local woman-fronted indie band Dressy Bessy immediately follows the fashion show.
Attendees will be able to participate in a silent auction, with items donated by local merchants, restaurants, and ski/snowboard resorts and manufacturers. Auction proceeds will benefit Boarding for Breast Cancer (B4BC). Additional proceeds from the evening’s event will benefit Adaptive Action Sports and the Action Sports Alliance. Throughout the evening, there will be give-a-ways from Core Action Sports and promotional partners.
We are ecstatic to bring the women’s action sports industry into the spotlight here in Denver. It is our goal to empower, inspire and promote girls participation in action sports. This event is a great way to highlight not only the gear, but also the resources that are finally available to girls everywhere, said Lisa Pugh, co-founder of Core Action Sports.
CoreActionSports.com is a unique online boutique and information spot offering gear, apparel, and inspiration, as well as providing a forum to motivate girls and women to get out and participate in action sports. Core Action Sports niche: fashion & function ‘collide’. The company selects gear and apparel from approximately 45 labels, most of which are not typically found in big retail stores. The gear is chic and functional; it’s also the most original, highest quality, most fashion-forward products available today.
The site currently promotes and sells to five action sports: skiing, snowboarding, surfing, skateboarding and wakeboarding, all of which are seeing explosive growth in the female sector. Only recently have manufacturers successfully branded female action sports couture: where gear is functional, fashionable, and fun. Core Action Sports is founded on the principle of providing an online boutique dedicated to female action sports and its bourgeoning fashion.
In addition to a retail boutique, the website serves as a forum for discussion and customer interaction where visitors can gather to learn more about action sports and fashion. Designed to meet the needs of the action sports lifestyle, the site enables girls to find the gear they need to participate, get the scoop on local competitions, check the weather (snow and wave reports), engage in open discussion with other participants, read profiles on up-and-coming and professional women athletes and designers, and find other enthusiasts in their area.
Core Action Sports provides girls of all ages with the tools to get involved and stay engaged in action sports, culture and fashion. Cutting-edge equipment, apparel and information are the essence of Core Action Sports. Visitors will find a wide selection of well-known brands such as Vans, Von Zipper, DC Shoes and Roxy in addition to newer brands, not widely found in most mainstream retailers such as Nikita, Orage, Betty Rides, Garage Gear, Few and Girl Rider.
The Core Action Sports Winter Fashion Flurry could not be possible without the support of the following partners: 93.3 KTCL, 95.7 The Party, Westword, Image Magazine, and the Company’s many brands. Tickets to the event are $20 and available for purchase at Coreactionsports.com. Doors open at 7:00 pm and close at 12:00 a.m.