B4BC Launches Be Healthy. Get Active. Ride! Campaign Featuring Pro Team Riders
Athletes and Partners Unite to Support Skate the Coast, Website Redesign, PSA and more
Redondo Beach, Calif. (Sept. 26, 2012) – B4BC (Boarding for Breast Cancer) is officially kicking off Breast Cancer Prevention Month with the reveal of the Be Healthy. Get Active. Ride! campaign. Filmed this past May at Leo Carrillo State Park in Malibu, Calif., the campaign offers a fresh, expansive take on B4BC’s mission of promoting a healthy, active lifestyle through official photos and videos from the spring Team Rider shoot, a PSA, website redesign and print and online assets featuring B4BC’s elite roster of athletes.
“Studies show that poor diet and lack of exercise can increase the risk for breast cancer and other chronic diseases,” said Erika Seward, executive director, B4BC. “Through this campaign, B4BC aims to inspire girls to take charge of their health and participate in board sports and other fun outlets for prevention.”
Be Healthy. Get Active. Ride! is made possible by B4BC’s Team Riders and brand + media partners who are committed to promoting this way of life through their collaboration and support.
Members of B4BC’s Pro Athlete Roster include:
A list of B4BC partners can be found at www.b4bc.org/partners.
View the campaign PSA here – shot, edited, and produced by Bradley Scott – which delivers a fun, youthful, and upbeat visual story that “Girls Can Do Anything” starring Conlogue, Erickson, Knoop, Bergado, Hight and Beaman. A photo gallery, by Robert Staley, is available here.
A behind-the-scenes look by Havoc TV – available here – includes athlete interviews that express the importance of following your passions and being your own advocate. Erickson is also featured here with an extended interview about her involvement in the HavoCares program as the designer of a limited edition tee that benefits B4BC’s prevention programs, on sale now at www.havoc.tv.
Year-round, the campaign will continue to drive awareness of B4BC’s prevention programs, including this weekend’s Sixth Annual Skate the Coast (L.A. County) presented by GoPro, an 18-mile longboard skate from Santa Monica to B4BC’s home base of Redondo Beach. B4BC Team Riders Hight, Knoop and Bergado will be leading the pack of an estimated 125 participants and teams from Sector 9, Loaded Longboards, Makaha USA, Arbor, Wahoo’s Fish Tacos and more. Fans can show their support and be eligible for partner prize packs by donating to individual and team fundraiser pages at www.stayclassy.org/SkateTheCoast.
B4BC (Boarding for Breast Cancer) is a 501(c)3 non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention. To learn more, visit www.B4BC.org.
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Crystal Yang, B4BC PR, firstname.lastname@example.org, 310-940-2228