The Be Healthy. Get Active. Ride! campaign, featuring B4BC’s Team Riders, was created to encourage girls (and guys) everywhere to get out and ride in support of B4BC’s mission to promote a healthy, active lifestyle. Studies show that poor diet and lack of exercise can increase the risk for breast cancer and other chronic diseases so B4BC hopes to inspire kids to take charge of their health and participate in board sports and other fun outlets for prevention. The campaign rolls out in Fall 2012 and will continue to drive year-round awareness of B4BC’s prevention programs like board-a-thons, B4BC Boarding Schools and educational content initiatives.
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Through signature board-a-thons, community-building activities, B4BC Boarding Schools and Brigade membership, B4BC offers opportunities to engage in board sports and curriculum-based programs that focus on preventative health, leadership and peer-to-peer counseling and support. To find out how you can join in the fun, please visit Get Involved , or check out our Events section.
