Crystal Mountain Hosts 7th Annual B4BC Board-A-Thon Presented by Subaru

Crystal Mountain Resort is hosting its 7th annual Boarding for Breast Cancer Board-a-thon event on Saturday, March 3rd. As in the past, this year’s event includes breast cancer awareness and education exhibits, snowboard and ski product demos, product raffle, product sampling, the Cammy Potter Memorial Slopestyle Competition and entertainment throughout the day.   To participate…

YAKTRAX Supports B4BC

YAKTRAX Will Donate $5.00 to Boarding for Breast Cancer for Every Yaktrax Pro Traction Device Sold at X-games   Research Triangle Park, NC, 23 January 2007  Yaktrax, the leading brand of winter traction devices will donate $5.00 to every product sold on-site at X-fest during the ESPN Winter X Games in Aspen, Colorado. Additionally, the Yaktrax team…

B4BC In “The YARD” at SIA

New to the SIA.07 SnowSports Trade Show is an exhibit section inside the Show – Hall A – where emerging trends and brands representing the lifestyle and experience of snowboard and action sports are housed in a community that emulates this passionate culture.   Branded as “the YARD”, this area showcases some of the latest…