25-Stop Campus Tour Travels Throughout Northeastern U.S. and California
Los Angeles, Calif. (Oct. 8, 2012) – B4BC (Boarding for Breast Cancer) is proud to bring back the Third Annual Check One, Two Campus Tour from Oct. 4 – Nov. 7 to kick off Breast Cancer Prevention Month this October. Made possible by The North Face, and supported by Nixon, the tour will make stops at 25 campuses throughout the state of California and the Northeast, with additional appearances planned at local shops, skate parks, surf breaks and music venues, providing early detection and preventative health information to a young audience.
“The strength of The North Face brand and retail partner program through the Pink Ribbon Collection has exceeded all expectations and we couldn’t be happier,” said Erika Seward, executive director, B4BC. “B4BC is excited to enhance our core focus of education and realize new programs including expansion of the Campus Tour, greater distribution of health literature and content, a website refresh, and even stronger commitment to the survivor community through the B4BC Survivorship Fund.”
Within the past 2 years, The North Face has contributed nearly $365,000 to B4BC through The North Face Pink Ribbon Collection products, now available at Dick’s Sporting Goods Stores and other retail partner locations. Donations have reinvigorated B4BC, the Campus Tour program activation and future programs to be announced.
“B4BC is an athlete-driven organization that The North Face athletes have also participated in,” said Aaron Carpenter, Vice President of Marketing, The North Face. ”We are pleased to support this cause.”
In addition to early detection and education, B4BC Survivorship Fund has connected breast cancer survivors with retreat and wellness experiences in Long Island, NY, Beaver Creek, Colo. and Encinitas, Calif. Additionally, B4BC provided a grant of $25,000 for The Breast Cancer Fund’s 2012 Climb Against the Odds, outfitting the team of climbers with The North Face gear. B4BC has also led a website launch with educational content initiatives, educating thousands of people annually.
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2012 CHECK ONE, TWO TOUR DATES:
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October 3
October 4
October 4
October 9
October 10
October 11
October 11
October 15
October 16
October 16
October 17
October 18
October 18
October 22
October 23
October 24
October 25
October 29
October 30
October 31
November 1
November 2
November 6
November 7
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Burlington, Vt.
Burlington, Vt.
Santa Barbara, Calif.
Los Angeles, Calif.
Long Beach, Calif.
Fullerton, Calif.
Hartford, Conn.
Los Angeles, Calif.
Rochester, N.Y.
Irvine, Calif.
Los Angeles, Calif.
New York, N.Y.
San Bernardino, Calif.
Berkeley, Calif.
Sacramento, Calif.
Sacramento, Calif.
Palo Alto, Calif.
Chico , Calif.
Santa Clara, Calif.
Davis, Calif.
Santa Cruz, Calif.
San Luis Obispo, Calif.
San Diego, Calif.
San Diego, Calif.
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University of Vermont
Champlain University
UC – Santa Barbara
Loyola Marymount University
CSU – Long Beach
CSU – Fullerton
University of Connecticut
UCLA
University of Rochester
UC-Irvine
CSU – LA
St. John’s University
CSU – San Bernardino
UC – Berkeley
CSU – Sacramento
UC – Davis
Stanford University
CSU — Chico
Santa Clara University
UC — Davis
UC – Santa Cruz
Cal Poly – San Luis Obispo
San Diego State
UC – SD
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* Dates are subject to change
To stay informed, follow B4BC on Facebook –www.facebook.com/b4bcfoundation – and Twitter – www.twitter.com/b4bc.
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About B4BC
B4BC (Boarding for Breast Cancer) is a 501(c)(3) non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention.
Media Contacts:
Crystal Yang, B4BC PR, crystal@b4bc.org, 310-940-2228
Pamela Bennett Ajello, The North Face PR, pamela_ajello@vfc.com, 510-748-2742
