As a co-founder of B4BC, Lisa is deeply rooted within the snowboard industry where she has always represented and empowered women.
B4BC co-founder and Board Chair Lisa Hudson is the President of Black Sun Productions, a production company that specializes in development of action sports video games and mobile application. Lisa has deep roots in the snowboard industry. She was the Marketing Director at Airwalk from 1989 to 1992 where she launched their snowboard boot program and managed their world famous snowboard team. From 1992 - 1995 she was Director of Sales and Marketing for Swag – one of the first snowboard specific clothing lines and also Prom – the first women’s specific snowboard clothing line with B4BC co-founders Shannon Dunn and Tina Basich. From 1995 to 1997 Lisa was VP of Sales and Marketing for Twist snowboard clothing and Tuesday women’s line – again with Tina and Shannon.
Established in 1999, Black Sun has worked on over 27 video game titles include the Tony Hawk, Guitar Hero and Call of Duty franchises for Activision, Transworld Surf and TW Snowboarding for Atari and the X Games Skateboarding and Snowboarding games for Konami. Lisa pioneered putting action sports athletes as playable characters and their brands into video games and has always made sure that female athletes are represented in her games. In 2009 Black Sun expanded into mobile app development and has created mobile apps for brands like Vans, Zumiez, Airstream, Absinthe Films, Astro Gaming, and HellaClips. Black Sun also developed B4BC's award winning app which was voted 'Best Breast Cancer App" by Healthline in 2015 and 2016 based on quality, usability and contribution to the community.
In the early 90’s Lisa became good friends with Monica Steward. Lisa’s mother was diagnosed with breast cancer the same year as Monica. Lisa and her family lost her mother to breast cancer after a 10-year battle in the spring of 2004.