B4BC (Boarding for Breast Cancer) was founded in 1996 with the goal of making breast cancer awareness and breast health a topic of conversation among young people because, in fact, young women and men are not immune from the disease.The inspiration for B4BC was a young woman named Monica Steward, who started her battle with breast cancer at the age of 26 and passed two years later of complications that arose from delayed diagnosis. B4BC's founders - Lisa Hudson, Kathleen Gasperini, and pro-snowboarders Tina Basich and Shannon Dunn - hoped to honor their friend Moni by creating an event that centered around her passions of snowboarding and music while communicating the urgent importance of awareness and education.
In 1996, the first ever B4BC Snowboard + Music Festival was born with tremendous support from the action sports industry. Sadly, Monica passed away right before the event but her spirit shined on that day in a celebration of life and love. The Festival continued for 6 years in Sierra-at-Tahoe drawing internationally-acclaimed acts over its run including the Beastie Boys, Blink 182, Foo Fighters, Linkin Park, Moby, Less than Jake, Luscious Jackson, Ozomatli, Spearhead, Supersuckers and more. This singular event raised over $500,000 for beneficiaries that included the Breast Cancer Fund, Susan G. Komen Foundation, Nina Hyde Center for Breast Cancer Research and a variety of regional breast cancer support organizations.
With the success of these events, B4BC decided to take its show on the road, literally, and launched B4BC board-a-thons in 1998 as a platform to advocate healthy, active lifestyles while building communities and benefiting local organizations. Shortly thereafter, the B4BC traveling educational outreach experience began touring nationwide to school campuses, local communities and youth lifestyle events like the Vans Warped Tour, X Games, U.S. Open of Surfing, the Dew Tour and more. Both programs continue to this day.
Furthering Monica's legacy, B4BC continues to give back to those diagnosed with and affected by breast cancer. In 2009, B4BC established the B4BC Survivorship Fund which raises and disburses funds to newly diagnosed and breast cancer survivors in order to connect them with nature-based wellness retreats that enhance their path of healing and long-term survivorship.