B4BC (Boarding for Breast Cancer) is a 501(c)3 non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention.
B4BC Believes In:
• The power of education to inspire + impact positive lifestyle changes
• The long-term benefits of healthy, active pursuits for individuals + communities as a whole
• Supporting young women + those affected by breast cancer
• Strength in unity + building, connecting and supporting communities
• Ultimately celebrating life at every turn, both on and off a board!
B4BC (Boarding for Breast Cancer) was founded in 1996 with the goal of making breast cancer awareness and breast health a topic of conversation among young people because, in fact, young women and men are not immune from the disease.
The inspiration for B4BC was a young woman named Monica Steward, who started her battle with breast cancer at the age of 26 and passed two years later of complications that arose from delayed diagnosis. B4BC's founders - Lisa Hudson, Kathleen Gasperini, and pro-snowboarders Tina Basich and Shannon Dunn - hoped to honor their friend Moni by creating an event that centered around her passions of snowboarding and music while communicating the urgent importance of awareness and education.
In 1996, the first ever B4BC Snowboard + Music Festival was born with tremendous support from the action sports industry. Sadly, Monica passed away right before the event but her spirit shined on that day in a celebration of life and love. The Festival continued for 6 years in Sierra-at-Tahoe drawing internationally-acclaimed acts over its run including the Beastie Boys, Blink 182, Foo Fighters, Linkin Park, Moby, Less than Jake, Luscious Jackson, Ozomatli, Spearhead, Supersuckers and more. This singular event raised over $500,000 for beneficiaries that included the Breast Cancer Fund, Susan G. Komen Foundation, Nina Hyde Center for Breast Cancer Research and a variety of regional breast cancer support organizations.
With the success of these events, B4BC decided to take its show on the road, literally, and launched B4BC board-a-thons in 1998 as a platform to advocate healthy, active lifestyles while building communities and benefiting local organizations. Shortly
thereafter, the B4BC traveling educational outreach experience began touring nationwide to school campuses, local communities and youth lifestyle events like the Vans Warped Tour, X Games, U.S. Open of Surfing, the Dew Tour and more. Both programs
continue to this day.
Furthering Monica's legacy, B4BC continues to give back to those diagnosed with and affected by breast cancer. In 2009, B4BC established the B4BC Survivorship Fund which raises and disburses funds to newly diagnosed and breast cancer survivors in order to connect them with nature-based wellness retreats that enhance their path of healing and long-term survivorship.
B4BC aims to eliminate breast cancer deaths in present and future generations by arming young people with the tools necessary to reduce their risks and lead longer, healthier lives.
We’re on the road nearly 10 months out of the year providing one-on-one peer education and valuable preventative information to hundreds of thousands of young people with the simple message that Early Detection + Healthy, Active Lifestyle = Best Prevention.
Over the past 17 years, B4BC has demonstrated a commitment to giving back to local communities, research-based organizations and others affected by this disease by awarding the following:
ESPN X Games and overall big air and backcountry phenomenon, Tina Basich, was a personal friend of Monica Steward and had a significant role in establishing Boarding For Breast Cancer. Currently residing in Northern California, Tina is a proud mother and shop owner of My Favorite Things. As a snowboarder and author, Tina is continually inspiring females with her autobiography, Pretty Good For a Girl.
Olympic Bronze Medalist, Shannon Dunn, has been an avid supporter of Boarding For Breast Cancer since its inception in 1996. Shannon was a friend of Monica and was one of the initial inspirations that helped make the Snowboard + Music Festival an immediate success. She is a strong believer in the concept of raising awareness and funds through youth-inspired events and programs for breast
B4BC co-founder Lisa Hudson owns Black Sun Productions, a production company that specializes in action sports video games and mobile applications. Prior to Black Sun, Lisa worked in the snowboarding industry where she met and became good friends with Monica Steward. Lisa’s mother was diagnosed with breast cancer the same year as Monica. Lisa and her family lost her mother to breast cancer after a 10-year battle in the spring of 2004.
Kathleen published a website and magazine called W.I.G.—for Women in General—a sports, art, music, culture magazine for young women. Monica Steward’s personal account about breast cancer ran in the inaugural issue of W.I.G. in 1995. Kathleen also writes for various magazines and websites about youth culture, sports, and women’s issues. She is also a co-founder of Label Networks, a leader in remote market research services.
Erika Seward | B4BC Executive Director / President
Lisa Hudson | B4BC Co-Founder / Board Chairwoman / President, Black Sun Productions
Justine Chiara | B4BC Board Treasurer / Athlete & Talent Manager, KIO Management
Molly MacDonald Scott | B4BC Board Secretary / Director, Event Production, Global X Events, ESPN
Circe Wallace | B4BC Board Member / Senior Vice President, Wasserman Media Group