We’re excited to kick off our 2015 Shred The Love winter series of events at Waterville Valley tomorrow. This will mark the 10th year of support from our friends in New Hampshire and we couldn’t be more grateful for their commitment to the cause!
Waterville’s Marketing & Events Manager, Jamie Cobbett, first brought our B4BC event to the mountain back in 2006. 10 years later he’s still the driving force behind this great community event. So we wanted to catch up with Jamie to share what inspires him to “Shred The Love” each year!
What motivated you to reach out to B4BC over 10 years ago?
My mother is a breast cancer survivor. She’s been cancer free for over a decade now. That coupled with my love of the industry and snowboarding I felt like B4BC was a cause we as a whole industry need to support.
What continues to inspire you to stay committed to B4BC’s mission?
Until there is a cure for breast cancer we’re going to support B4BC through snowboarding to raise awareness and early detection. I am now a father of a wonderful baby girl and I want her to grow up living an active lifestyle and to have the knowledge organizations like B4BC provide to young women.
B4BC’s Shred The Love Waterville Valley is happening this Sunday, February 1st and includes a rail jam, product raffle, and more with event proceeds benefiting B4BC & the NH Breast Cancer Coalition.
For more info, please check out Waterville Valley’s event page.