WOMEN’S SKATEBOARDING ALLIANCE (WSA) JOINS INAUGURAL X GAMES OSLO

Women’s Skateboarding Alliance (WSA), the global management and consulting agency dedicated to authentically representing the industry voice of women’s skateboarding will be producing the inaugural Women’s Skateboard Street competition at X Games Oslo, February 24-26. This marks the first time in X Games history that winter and summer games athletes will compete at the same international event.

ESPN BODY ISSUE // Leticia Bufoni

The 2015 ESPN Body Issue is here! We are stoked to announce that Team B4BC’s own, Leticia Bufoni, is one of the world-class athletes featured in this years issue that highlights the strength and commitment to the health of professional athletes who have pushed their physiques to prime athletic form in order to excel in their field.

BREAST CANCER PREVENTION // 9 Secret Wellness Rules

Many people don’t realize how many different aspects of your daily life contribute to your overall health. A healthier you = A lower risk of breast cancer and other sicknesses. You may be up on the latest health trends and get your recommended amount of sleep but we bet there are a few things out there that you haven’t tried yet. We’ve got some secret wellness tips that only the healthiest of people know! Read up on some not-so-obvious tricks you can use to increase your overall health and reduce your breast cancer risk.

X Games Austin 2015 Recap

X Games Austin 2015 has officially wrapped! Thousand of X Games goers stopped by the B4BC booth in the Marvel Next X Park to get educated and learn how to Check One Two. We’re all about teaching the youth the best ways to prevent breast cancer and this was an amazing place to do just that! Tons of people stopped by to take our Prevention Pledge and get autographs from our newest B4BC team rider, skateboarder Leticia Bufoni, as well as some of the top women in motocross, Tarah Geiger, Sandra Gomes, and Gray Leadbetter.