B4BC GIVE BACK WEEK // McLaren Northern Michigan

Michigan’s own Boyne Highlands celebrated their second annual Shred the Love event to raise money for B4BC and McLaren Northern Michigan Kathleen Jontz Breast Health Fund. The fund provides mammograms to women ages 40 – 64 years old who have no insurance or are underinsured and supports breast health educational programs in our community. Over…

B4BC GIVE BACK WEEK // Anita Salas Memorial Fund

Taos Ski Valley in New Mexico held their 3rd annual B4BC Shred the Love event with the K2 Skis Bumps Challenge for Breast Cancer Awareness Challenge and après Paint for Peaks: Snowboard Art Exhibit and Auction, and together we were able to raise $30,000 for B4BC and local beneficiary Anita Salas Memorial Fund!! The Anita…

B4BC GIVE BACK WEEK // TAHOE FOREST CANCER CENTER

To cap off our week of B4BC’s Shred the Love winter series beneficiary highlights, we are excited to include the Gene Upshaw Memorial Tahoe Forest Cancer Center as the beneficiary for Sugar Bowl Resort! The center offers medical evaluation, diagnosis and treatment, digital mammography, chemotherapy infusion, pharmacy and lab, in addition to a comprehensive physical therapy, family support program and psychosocial services program for the entire Truckee/Lake Tahoe region and beyond. We are proud to give back to a community that has given so much to us!

B4BC GIVE BACK WEEK // MAMMOTH HOSPITAL

This winter season, Mammoth Mountain and the SoCal action sports community came together for B4BC’s 2nd annual Shred The Love: Mammoth event, where we were able to raise important funds for B4BC’s education, prevention and support programs and the Healthcare Trust of Mammoth Lakes!
Through the Shred the Love event and the monthly B4BC x Filter Magazine First Fridays, we are thrilled to be able to donate a portion of the funds raised all season long back into the Mammoth community.

GIVE BACK WEEK // B4BC & RED MOUNTAIN SHRED THE LOVE

The 2013 SHRED THE LOVE campaign kicked off at Red Mountain in Rossland, B.C. in early February. Not only was it a successful start to the season, it was also B4BC’s first ever Canadian event! The weekend was full of love with fun days of riding and educating on the hill, set to the soulful tunes of Allen Stone, as well as B4BC’s first Canadian breast cancer Survivor ReTreat hosted by B4BC’s Wellness Ambassador Megan Pischke. Close to $8K in net proceeds was raised for B4BC and the chosen beneficiary, a local hospital health fund, KBRH Health Foundation, and its campaign for a new digital mammography machine.