“Shred the Love” with B4BC this Winter Season In Support of Breast Cancer Survivors and Local Non-profits
Nationwide online fundraising campaign and onsite events including Billabong Flaunt It! and Local Mountain Events at Big Bear, Lake Tahoe, Holiday Valley, Waterville Valley, Taos and More
Redondo Beach, Calif. (Feb. 6, 2012) – B4BC (Boarding for Breast Cancer) welcomes back Shred the Love, a campaign that seeks to unite the board sports community around a love of philanthropy and an active lifestyle during the Winter Season. Through onsite and online events from February through April, friends everywhere are encouraged to participate in support of B4BC’s breast cancer prevention and support programs as well as local non-profit beneficiaries.
Mountain resorts, campuses and community organizers will be hosting rail jams, learn-to-ride women’s clinics, live music, entertainment and fundraising activities in support of the Shred the Love campaign. Fans on-site can purchase B4BC merchandise or add a $1 to lift ticket or retail purchases. Additionally B4BC’s Check One, Two® traveling outreach experience will setup at select locations and provide peer-to-peer breast health education and preventative information.
The schedule of on-site fundraising and outreach events is as follows:
February
3-4 Big Bear Winterfest – XOS Productions’ Battle of the Sexes (Big Bear, Calif.)
4-5 Waterville Valley Goes Pink (Waterville, N.H.)
9 CSU-Long Beach Rail Jam (Long Beach, Calif.)
11 B4BC Board-a-thon at Holiday Valley (Ellicottville, N.Y.)
11 B4BC at Camelback (Camelback, Penn.)
12 B4BC Board-a-thon at Sno Mountain (Scranton, Penn.)
16 Cal-State San Bernardino Snow Day (San Bernardino, Calif.)
25 K2 Bumps Challenge & Paint For Peaks (Taos, N.M.)
March
3 B4BC Board-a-thon at Sugarbowl (Lake Tahoe, Calif.)
3-4 Hunter Mountain Goes Pink (Hunter, N.Y.)
4-11 U.S. Open of Snowboarding (Stratton, Vt.)
30-31 Billabong Flaunt It! Finals (Sierra-at-Tahoe, Calif.)
April
14 SCCSC Annual B4BC fundraiser (Mammoth, Calif.)
*Schedule subject to change
In the campaign’s second year, Shred the Love participation has doubled in size, with singular events raising as much as $20,000, like that of Holiday Valley in 2011. New this year is Paint for Peaks in Taos, New Mexico, selected by Yahoo as one of the top 5 creative breast cancer fundraising events of the year. Local breast health centers and cancer support organizations selected as beneficiaries by B4BC and organizers include Camp Good Days, Anita Salas Memorial Fund, Tahoe Forest Cancer Center, and the Dale & Frances Hughes Cancer Center.
Everyone is encouraged to fundraise online through the B4BC Shred the Love Fundraising page and by using the hashtag #shredthelove on Twitter. The top three online fundraisers will be announced on April 22 and will receive Shred the Love prize packs. Online funds raised will benefit the B4BC Survivorship Fund.
Shred the Love is supported by B4BC corporate partners including The North Face, Electric, Volcom, Billabong, VonZipper, Nixon, Burton and Sun Bum.
SHRED THE LOVE WITH US BY BECOMING A FUNDRAISER HERE
ABOUT B4BC’S SHRED THE LOVE
B4BC (Boarding for Breast Cancer) is a 501(c)3 non-profit foundation that advocates early detection + a healthy, active lifestyle as the best means of breast cancer prevention. Since 1996, B4BC has been dedicated to providing youth-focused education, support and prevention programs rooted in board sports culture, including the Shred the Love campaign which seeks to foster a love of philanthropy and healthy, active pursuits during the Winter Season. Through signature B4BC board-a-thons, community-building efforts, and fundraising activities, friends everywhere are invited to join the crusade to stomp out breast cancer. To learn more, visit www.B4BC.org.
Contact:
Crystal Yang, B4BC PR, crystal@b4bc.org, 310-940-2228
