Prevention

BE HEALTHY. GET ACTIVE. RIDE! CAMPAIGN

Our Be Healthy. Get Active. Ride! Campaign, featuring B4BC’s team riders, was created to encourage girls (and guys) everywhere to get out and ride in support of B4BC’s mission to promote a healthy, active, and sustainable lifestyle. Studies show that poor diet, lack of exercise, and engaging in the outdoors can increase the risk for breast cancer and other chronic diseases; B4BC’s intent is to inspire young people to take charge of their health and their environment and participate in board sports and other fun outlets for prevention. The campaign launched in Fall 2012 and continues to drive year-round awareness of B4BC’s board-a-thons and educational content initiatives like B4BC Basecamp.
Read More

B4BC SKATE SERIES

Join our growing community of riders committed to the cause! Each year, B4BC hosts longboard-a-thons (shortboards allowed… and cyclists, unicyclists, and inline skaters) that unite communities while promoting an active and sustainable lifestyle in a super fun way! Net proceeds raised by sponsors and participants are allocated to B4BC’s prevention programs as well as local area non-profits that support B4BC’s mission. To date, our signature Skate series has raised over $255,000 through both Skate the Lake™ (Tahoe) and Skate the Coast™ (L.A. County)!
Read More

SHRED THE LOVE™ BOARD-A-THON AND FUNDRAISING WINTER SERIES

Front page: Shred the Love is a way of being – healthy, active, sustainable and aware. Since 1998, B4BC has been hosting grassroots events in partnership with local mountains as a platform to promote healthy, active, and sustainable living. In 2011, B4BC created the Shred the Love campaign to elevate awareness of our Winter Board-a-thon Series and encourage nationwide participation in the program through online and on-mountain activities. In 2012, the campaign received a nomination for the Most Creative Fundraiser by the Stay Classy Awards!
Read More

B4BC BASECAMP

B4BC Basecamp is a health & wellness, and sustainability platform with information and fun, immersive activities such as upcycling, under one area through the support of the SIMA Humanitarian Fund and other supportive partners. B4BC Basecamp comes to life in key areas including our print journal, mobile app and online information, and on-site experiences at events such as Shaun White's Air & Style and the Supergirl Pro. We are excited to bring B4BC Basecamp to more events in the future.
Read More