Prevention

BE HEALTHY. GET ACTIVE. RIDE! CAMPAIGN

The Be Healthy. Get Active. Ride! campaign, featuring B4BC’s Team Riders, was created to encourage girls (and guys) everywhere to get out and ride in support of B4BC’s mission to promote a healthy, active lifestyle. Studies show that poor diet and lack of exercise can increase the risk for breast cancer and other chronic diseases so B4BC hopes to inspire kids to take charge of their health and participate in board sports and other fun outlets for prevention. The campaign rolls out in Fall 2012 and will continue to drive year-round awareness of B4BC’s prevention programs like board-a-thons, B4BC Boarding Schools and educational content initiatives.
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B4BC LONGBOARD-A-THONS - Skate the lake logo

B4BC LONGBOARD-A-THONS

Join our growing community of riders committed to the cause! Each year, B4BC hosts longboard-a-thons that unite communities while promoting an active lifestyle in a super fun way! Net proceeds raised by sponsors and participants are allocated to B4BC’s prevention programs as well as local area non-profits that support B4BC’s mission. To date, our signature Skate series has raised nearly $100,000 through both Skate the Lake™ (Tahoe) and Skate the Coast™ (L.A. County) and we are currently exploring expansion to more cities in 2013!
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SHRED THE LOVE™ BOARD-A-THON AND FUNDRAISING WINTER SERIES

Shred the Love is a way of being – healthy, active, and aware. Since 1998, B4BC has been hosting grassroots events in partnership with local mountains as a platform to promote healthy, active living. In 2011, B4BC created the Shred the Love campaign to elevate awareness of our Winter Board-a-thon Series and encourage nationwide participation in the program through online and on-mountain activities. In 2012, the campaign received a nomination for the Most Creative Fundraiser by the Stay Classy Awards!
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PAUSE FOR PREVENTION

Here at B4BC, we are constantly advocating the importance of a healthy, active lifestyle. Please take a moment and PAUSE with us! Check out the B4BC blog for weekly information regarding health, nutrition, and ways to reduce your risk. Together, we all can achieve healthier and happier lives!
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