Prevention

BE HEALTHY. GET ACTIVE. RIDE! CAMPAIGN

Our Be Healthy. Get Active. Ride! Campaign, featuring B4BC’s team riders, was created to encourage girls (and guys) everywhere to get out and ride in support of B4BC’s mission to promote a healthy, active lifestyle. Studies show that poor diet and lack of exercise can increase the risk for breast cancer and other chronic diseases; B4BC’s intent is to inspire kids to take charge of their health and participate in board sports and other fun outlets for prevention. The campaign launched in Fall 2012 and continues to drive year-round awareness of B4BC’s board-a-thons and educational content initiatives like B4BC Basecamp.
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B4BC LONGBOARD-A-THONS - Skate the lake logo

B4BC LONGBOARD-A-THONS

Join our growing community of riders committed to the cause! Each year, B4BC hosts longboard-a-thons that unite communities while promoting an active lifestyle in a super fun way! Net proceeds raised by sponsors and participants are allocated to B4BC’s prevention programs as well as local area non-profits that support B4BC’s mission. To date, our signature Skate series has raised over $205,000 through both Skate the Lake™ (Tahoe) and Skate the Coast™ (L.A. County)! If you are interested in sponsorship or bringing an event to your town, please contact email@b4bc.org.
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B4BC Shred The Love

SHRED THE LOVE™ BOARD-A-THON AND FUNDRAISING WINTER SERIES

Shred the Love is a way of being – healthy, active, and aware. Since 1998, B4BC has been hosting grassroots events in partnership with local mountains as a platform to promote healthy, active living. In 2011, B4BC created the Shred the Love campaign to elevate awareness of our Winter Board-a-thon Series and encourage nationwide participation in the program through online and on-mountain activities. In 2012, the campaign received a nomination for the Most Creative Fundraiser by the Stay Classy Awards!
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B4BC BASECAMP

B4BC Basecamp is a health & wellness platform with content under one brand through the support of the SIMA Humanitarian Fund. B4BC Basecamp comes to life in 3 key areas including the annual print journal, mobile/online content portal and on-site brand experiences at events such as Shaun White's Air & Style and the Supergirl Pro. We are excited to bring B4BC Basecamp to more events in the future.
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