Sales of Pink Eyewear to Benefit Breast Cancer Awareness
FOR IMMEDIATE RELEASE: Carlsbad, California October 12th, 2007 Spy Optic is pleased to announce the Eye Spy Pink online promotion during the month of October. For purchases of its premium pink eyewear at www.spyoptic.com between October 12th,October 31st , Spy Optic will donate $5 to the Boarding For Breast Cancer foundation (B4BC) for each promotional item sold. In addition, Spy’s online sales partner Shopatron will donate a portion of its transactional fees to B4BC. Spy Optic was one of the first companies to produce products with proceeds for the foundation. It’s amazing to see the company stand by this organization as other companies start to support this cause. Every year the program gets stronger, says Justine Chiara, Executive Director of B4BC.
On October 10th, Spy Optic presented Justine Chiara and B4BC co-founder Lisa Hudson a pink check for $25,116.54 from the ’05-’06 B4BC goggle sales. The check was presented in the snowboard department of the new Surfside Sports location in Costa Mesa, California in the presence of owner and long-time women’s snowboarding supporter Duke Edukas.
Spy Optic was one of the original supporters of B4BC, designing, manufacturing and selling the signature Spy Optic B4BC snow goggles from the Soldier and Bias series. From the total goggle sales each year, Spy has donated a percentage to the organization. Again this year for the ’07-’08 snow season, Spy is featuring the Bias in a new signature B4BC colorway.
About Spy
Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, BMX, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing
processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).
About B4BC
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation created to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.
About Shopatron
Headquartered in San Luis Obispo, CA, Shopatron, Inc. is the leader in retailer-integrated e-commerce, allowing consumer brands to accept orders online and then fulfill these orders through shipment or in- store pickup from an authorized retailer or dealer.
Shopatron manages a network of more than 400 consumer products manufacturers and 6,000 retailers, across 30 industries.
Shopatron’s clients include: Thule, Diadora, SPY Optic, Salomon, Nordica, Philips/Avent, Alex Toys, Berkley Fishing, Brooks Running, D’Addario, Johnson Outdoors, and MK Diamond. For more information and a full client list, visit shopatron.com.
