BOARDING FOR BREAST CANCER (B4BC) LAUNCHES 2011 CHECK ONE, TWO CAMPUS TOUR TO KICK OFF INITIATIVES FOR NATIONAL BREAST CANCER PREVENTION MONTH
B4BC Celebrates 15th Anniversary By Expanding Campus Tour Throughout State of California, Beginning October 4
Los Angeles, Calif. (Sept. 28, 2011) – Boarding for Breast Cancer (B4BC) is kicking off Breast Cancer Prevention Month this October with the Second Annual Check One, Two Campus Tour from Oct. 4 – Nov. 4. The tour will make stops at 17 campuses and organize community events at local shops, skate parks, surf breaks and music venues, providing educational information as well as prizes from Tour supporters Tilly’s, Volcom, and Jones Soda Co.
As a friend of B4BC’s Second Annual Check One, Two Campus Tour, Tilly’s will be hosting special online and in-store events (at select locations), as well as selling B4BC Merchandise. As part of Volcom’s Giveback Series, B4BC will benefit from exclusive B4BC x Volcom product collaborations through www.tillys.com and other retailers. Proceeds from Tilly’s and Volcom product sales will fund B4BC’s year-round educational outreach and prevention programs. Additionally, Jones Soda Co. is offering exclusive pink label B4BC bottles available now through nationwide chains.
“We can’t think of a better way to kick off National Breast Cancer Prevention Month than with our future generation,” said Erika Seward, director of development, B4BC. “Last year’s campus tour launch was met with a phenomenal response from a captive audience of students eager to engage and learn. We are thankful to be embraced by these student groups and local communities. With the help of all of our friends, we look forward to expanding our educational outreach and program initiatives this Fall and year-round.”
2011 CHECK ONE, TWO TOUR DATES are as follows:
October 4 Sacramento CSU – Sacramento
October 5 Sacramento UC – Davis
October 6 San Jose San Jose State
October 6 San Francisco Stanford University
October 7 San Francisco UC – Berkeley
October 11 Santa Cruz UC – Santa Cruz
October 12 Irvine UC – Irvine
October 13 San Luis Obispo Cal Poly
October 14 Santa Barbara UC – Santa Barbara
October 18 San Bernardino CSU – San Bernardino
October 19 Los Angeles UCLA
October 20 Fullerton CSU – Fullerton
October 25 Los Angeles Loyola Marymount University
October 26 Los Angeles CSU – Los Angeles
November 2 Long Beach CSU – Long Beach
November 3 San Diego UC – San Diego
November 3 San Diego San Diego State University
* Dates are subject to change
In addition to the campus tour, fans can show their support of B4BC and breast cancer prevention by shopping the athlete-endorsed B4BC x CCS Collection at www.ccs.com. B4BC Accessories and Apparel are now available alongside special edition tee collaborations with Bonfire, Billabong, Burton, CCS, Element, Etnies, Hurley, Neff, Nike 6.0, O’Neill, Roxy, Salomon, Skullcandy, Vans, Volcom, and WeSC. The “Design a B4BC Tee” winner, 21 year-old Deborah Gruber, will also have a featured design. Every purchase will include B4BC health literature and one-hundred percent of the proceeds, from October through December, will benefit B4BC’s education and prevention programs.
B4BC’s Be Healthy. Get Active. Ride! platform is being introduced this Fall in support of their mission to promote healthy, active lifestyles. Events and board-a-thons are planned, including the Fifth Annual Skate the Coast, Los Angeles presented by Sun Bum on October 29. B4BC partners Boa Reel, Electric, Freshpark, Mizu, NSP, The North Face and VonZipper will show their support through product collaborations and promotional activation.
For more information, a full calendar of events, to purchase product and donate, please visit B4BC.ORG. To stay informed and be inspired, join the B4BC family on Facebook – Facebook.com/BoardingForBreastCancer – and Twitter – @B4BC.
About Boarding For Breast Cancer
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention.
Contact:
Crystal Yang, B4BC PR, crystal.yang@heycrystal.com>, 310-940-2228
